Q4 Storytelling Soars to New Heights
Spotify's viral annual Wrapped campaign made a splash with a massive multi-market Laser Projection activation. National Experiential simultaneously took control of five of the highest-visibility locations in each market for three consecutive nights, driving masses nationwide to get Spotify's celebration of the artists that dominated the 2023 music streaming landscape.
You still can't see her (get it See Ah, See Her...no?) but people on the streets certainly heard her. The most visible invisible artist, Sia, deployed National Experiential's SonicSpotlight Laser Projections in New York City for an immersive sight and sound experience of her Everyday Is Christmas album, inspiring passersby to connect with the contest using a giant QR Code.