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JD SPORTS x NCAA Final Four:
The NCAA Final Four is one of the most concentrated moments in college sports. For a weekend, Indianapolis does not just host the tournament. It becomes it. Every fan, every conversation, every corner of the city is oriented around the same thing.
JD Sports showed up in that environment.
Standard laser projections placed across Indianapolis put the brand directly into the streets the Final Four had already taken over, visible to the crowds the tournament brought in.
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The biggest stage in college basketball. JD Sports was in the streets around it.
NETFLIX: Man on Fire:
WHERE THE GAME GOES, THE BRAND GOES.
USING PLAYOFF NIGHTS AS THE MEDIA PLAN
For Netflix: Man on Fire, the idea pointed in one direction: find when each city is already charged and make the work land there.
The activation calendar was built around NBA playoff home games. Each market was tied to its own night. New York, Los Angeles, Oklahoma City, Atlanta, Detroit, and Houston across five consecutive evenings. Each city stood on its own.
Standard laser projections ran in every market. The format stayed consistent. The conditions did not. Playoff energy, home crowds, a city with something at stake. That context only exists on those nights.
All five nights delivered. The calendar made sure of it.
NETFLIX: Man on Fire:
PA Lottery x NFL Draft:
THE CITY WAS ALREADY THERE. SO WERE WE.
New York
Los Angeles
Oklahoma City
Atlanta
Houston
New York
Houston
Atlanta
Detriot
Los Angeles
Detriot
The NFL Draft does not just fill a stadium. It fills a city. For three days, Pittsburgh becomes a focal point. Crowds move through the streets. Energy runs high. Attention shifts outside.
That is the environment PA Lottery wanted to be part of. Not adjacent to it. In it.
Live Illuminated Billboards moved through Pittsburgh Thursday through Saturday, covering the full run of the Draft. Each placement included free scratch-off tickets for anyone 18 and older, turning presence into direct interaction.
The Draft brought the audience to Pittsburgh. The street team brought PA Lottery to the audience.
