Client: 2K Games
Market: New York City
Media: Velocity Projections

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To launch LEGO 2K Drive, 2K Games needed an experience that captured the game’s constant motion and transformation. Using our proprietary Velocity Projection technology, we synchronized animated content to a moving vehicle traveling through New York City, projecting dynamic gameplay visuals onto buildings in real time. City streets became a live demonstration of the product as pedestrians, drivers, and social audiences watched the game move through the urban landscape. The result was a first-of-its-kind mobile projection campaign that brought gameplay mechanics into the real world.