Client: Levi’s
Market: New York City, Los Angeles, Atlanta, Chicago, San Francisco & Houston
Media: Licensed Laser Projections

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For the Levi’s x Beyoncé Reimagined collaboration, the goal was nationwide scale with absolute visual consistency. We executed licensed laser projections across six major U.S. cities, transforming high-visibility buildings into bold, unmistakable brand moments timed to peak traffic hours. Each market delivered the same sharp, high-impact visuals despite vastly different environments, creating a unified national presence. The campaign generated massive real-world and social reach while reinforcing Levi’s cultural relevance at scale.