Client: Invesco QQQ
Market: Phoenix, AZ & Cleveland, OH
Media: Custom Immersive Experience + Interactive LED Environment

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During the 2024 NCAA Final Four, Invesco QQQ set out to move beyond sponsorship and put fans inside the pressure of championship basketball. We built a fully immersive, arena-style experience across two Final Four fan events, combining interactive LED environments with real-time AI-powered gameplay scenarios inspired by iconic NCAA moments. Fans heard their names announced, felt the crowd react to every shot, and experienced the intensity of game-winning pressure firsthand. The activation reinforced Invesco QQQ’s connection to innovation while turning one of sports’ biggest weekends into a participatory brand moment.