EXPERIENTIAL EVENT ACTIVATIONS
SUMMER WALKER: UNBREAKABLE BOX
The #1 Experiential Activation of 2021 was Summer Walkers Unbreakable Box! The streets were alive for Summer Walker's new album release in New York, Chicago & Atlanta. National Experiential gave fans the opportunity to try and break into a sealed case that guarded a gold hard drive that contained the songs from her upcoming album. Whoever broke into the case got the hard drive along with a special private listening party for the luck fan. As an added bonus, Summer Walker herself showed up in Atlanta to hype up her fans and take live videos that were posted on her social media.
SHELL: INTERACTIVE WALL OF HEROES
Hurricane Harvey had a devastating impact on the people of Houston Texas. Disasters like this give rise to ordinary people doing extraordinary things. We call these people Heroes! The Shell Oil Company wanted to pay tribute to the Heroes of Houston. National Experiential was brought in by Shell to design, engineer and build a digitally interactive "Wall of Heroes” in the center of Downtown Houston. Our team was able to secure Discovery Green Park for a week and build a one of a kind pop-up tribute which featured portraits of the people who stepped up and answered the call to help their community.
KLEENEX: GIANT LED TISSUE BOX
To celebrate 90 years of the Kleenex brand and a unique collaboration with well-known style icon Isaac Mizrahi, National Experiential engineered and designed a twelve-foot tall, fully interactive LED Kleenex Brand tissue box. The LED box was staged in the legendary Vanderbilt Hall and featured 90 years of Kleenex designs rotating on the screens, giving a glimpse at the rich design history of the brand. Accompanying the LED tissue box were four customs kiosks that provided consumers with one-to-one engagement. The kiosks allowed consumers to choose their favorite designs and then see them instantly on the twelve-foot tall LED tissue box. The kiosks also allowed people to tweet their choices and enter for a chance to win a $500 shopping spree. The event featured Isaac Mizrahi revealing his brand new designs for Kleenex on the LED tissue box.
LIVE VIDEO CHAT PHONE BOOTH
TruTV's Chris Gethard Show needed a solution that would engage consumers, grow viewership & give viewers a chance to be on live television. They reached out to National Experiential to fabricate an immersive Live TV 2-way video phone booth that gave fans the opportunity to video chat directly with Chris Gethard during the show! The booth was in 5 different markets for 5 weeks & the response was absolutely amazing!
DIARY OF A WIMPY KID
CUSTOM EVENT TOUR
Abrams Books called on National Experiential to design, fabricate and manage an interactive, experiential, cross-country book tour to celebrate the launch of the latest release in the Diary of a Wimpy Kid book series. The tour set out to acknowledge super fans of the series; while connecting the series to new readers through exclusive access to special events, contests and prizes. The tour featured several exciting interactive experiences including: life-sized games, contests, photo ops, social media integration, brand ambassador guides and a live DJ on hand to keep the party strong. National Experiential sought to create an exciting and compelling campaign custom designed to support series author Jeff Kinney’s mission.
DESPICABLE ME 3
30 ROCK TAKEOVER
Universal Pictures turned to National Experiential to create an immersive out-of-the-box experience to promote the highly anticipated movie release of Despicable Me 3. National Experiential’s fabrications department transformed NYC’s 30 Rock into an interactive experience for the people of New York City. Complete with one-of-a-kind photo opportunities with life-sized characters from the highly acclaimed movie series. Many viewers took to social media to share their experience & voiced a strong desire to see the newest Universal Pictures movie Despicable Me 3.
Universal Pictures wanted to create an immersive experience teaser for the upcoming Tom Cruise movie The Mummy. The target for the first teaser was to create an immersive experience and the SXSW Festival in Austin, Texas. National Experiential engineered and designed the internal and external rear cargo and seating areas of the The C-130 Hercules based on Universal Pictures renderings. National Experiential built a replica of the exterior and interior of the military transport aircraft along with 20 custom built Positron Haptic Gaming Chairs, Oculus Rift Glasses, a Subpac audio system and jaw dropping VR content. Many event goers said the Mummy VR Experience was their favorite part of the weekend!
WALL STREET JOURNAL
The Wall Street Journal turned to National Experiential to raise awareness & drive subscription growth with their “Trust Your Decisions” campaign. This epic Bryant Park Takeover was complete with 15 foot tall thought bubbles & brand ambassadors prompting park goers to scan a QR code to subscribe. New Yorkers were saying WOW & grabbing some coffee along the way.
LIFE ON EARTH
R&B Sensation Summer Walker needed to pivot and find a way to host a listening party for her new EP “Life On Earth” while maintaining COVID-19 Pandemic safety compliance. The Summer Walker Experience needed to incorporate an integrated AR experience shareable across all social media platforms. Summer also wanted the site to look like a real-life UFO crash that spoke to the EP title “Life On Earth”. With only 6 days of turnaround time, National Experiential was able to make this one of a kind dream a reality!
POSTMATES CHICKEN BOAT
Postmates wanted to bring their long running traditional media advertising in the Los Angeles metro area to life at high traffic locations within the city limits. The brand wanted to drive awareness for the app in a fun and exciting way that established their identity as the leading food delivery service in Los Angeles. The client teamed National Experiential to build out the world's first ever giant rotisserie chicken paddle boat. National Experiential secured dock space on Echo Park Lake where the boat lived for about a month. National Experiential also provided a team of Brand Ambassadors who assisted consumers with making reservations to ride the Postmates chicken boat, board the Postmates chicken boat, and download the Postmates app.
POSTMATES SUSHI CAR
Postmates wanted to bring their long running traditional media advertising in the Los Angeles metro area to life at high traffic locations within the city limits. The brand wanted to drive awareness for the app in a fun and exciting way that established their identity as the leading food delivery service in Los Angeles. The client teamed National Experiential to build out a giant realistic looking Sushi Car that was parked on the streets of Los Angeles. National Experiential secured high traffic locations in Melrose, Venice Beach, Culver City, Echo Park, Santa Monica and a surprise site at someone's home in Venice. National Experiential also provided a team of Brand Ambassadors who posed as sushi security guards and moved the Sushi Car from location to location for 14 consecutive days.