CFO scrutiny of marketing is up 52% year over year, according to Gartner's most recent CMO Priorities survey. 63% of CMOs feel increased pressure specifically from the CFO, per the Deloitte and Duke CMO Survey. Sponsorships and events are the top channel CMOs plan to cut in 2026, per Gartner's CMO Spend Survey. For a CMO defending experiential spend, the environment could not be tougher. Data alone will not fix it. Neither will a compelling wrap deck. What actually moves the