Total Wireless Punch Your Way In
Custom Immersive Boxing Experience + LED Environment 
Church Street Boxing Gym | New York, NY

​

Objective: Total Wireless set out to build anticipation for the Amanda Serrano vs. Katie Taylor fight by giving fans the chance to win VIP tickets to sit in Serrano’s corner at Madison Square Garden on July 11, 2025. The goal was to create a hands-on, high-energy experience that brought fans directly into the fight narrative while reinforcing the brand's partnership with Serrano. 

Challenge: Create a one-day activation that felt like stepping into a real fight environment. Transform Church Street Boxing Gym, an active training facility, into a branded space that could safely support continuous fan participation. Design an interactive format that was competitive, authentic, and production-ready within a tight build and strike schedule.  

Solution: National Experiential transformed Church Street Boxing Gym into a fight-night arena for "Punch Your Way In" event hosted by Total Wireless and Amanda Serrano. At the center was a custom punching challenge, where each participant had three attempts to record their top score, with top performers earning VIP access to sit ringside in Serrano's corner. 

The experience mirrored a fighter's path, from warm-ups and walkout song selection to a spotlighted ring entrance before taking their shots. Total Wireless branding was integrate throughout the gym using lighting and signage, while all technical, operational, and crowd logistics were managed to ensure safety, efficiency, and continuous participation.   

Impact: The "Punch Your Way In" event turned a ticket giveaway into something fans had to earn, creating a more personal and memorable connection to the fight.