Total Wireless: Punch Your Way In

Objective

Total Wireless set out to build anticipation for the Amanda Serrano vs. Katie Taylor fight by giving fans the chance to win VIP tickets to sit in Serrano’s corner at Madison Square Garden on July 11, 2025. The goal was to create a hands-on, high-energy experience that brought fans directly into the fight narrative while reinforcing the brand's partnership with Serrano.

Challenge

Create a one-day activation that felt like stepping into a real fight environment. Transform Church Street Boxing Gym, an active training facility, into a branded space that could safely support continuous fan participation. Design an interactive format that was competitive, authentic, and production-ready within a tight build and strike schedule.

Solution

National Experiential transformed Church Street Boxing Gym into a fight-night arena for the "Punch Your Way In" event hosted by Total Wireless and Amanda Serrano. At the center was a custom punching challenge, where each participant had three attempts to record their top score, with top performers earning VIP access to sit ringside in Serrano's corner.

The experience mirrored a fighter's path, from warm-ups and walkout song selection to a spotlighted ring entrance before taking their shots. Total Wireless branding was integrated throughout the gym using lighting and signage, while all technical, operational, and crowd logistics were managed to ensure safety, efficiency, and continuous participation.

Impact

The "Punch Your Way In" event turned a ticket giveaway into something fans had to earn, creating a more personal and memorable connection to the fight. The space stayed active from open to close, with strong participation and consistent engagement. Content spread across social as participants captured their entrances, scores and reactions, extending the experience beyond the gym.

Attention gets people in. The experience keeps them there. If you're thinking about both, that's the standard we work to.